Global challenges are reshaping the foundations of economic success. Climate instability, technological disruption, widening inequality, geopolitical fragmentation, and declining public trust are exposing the limits of traditional models of business performance centred solely on short-term financial returns.

To build resilient and flourishing societies, business performance must be redefined.

Our work on ‘Rethinking Business Performance’ is dedicated to developing practical, research-based frameworks that align economic value creation with social well-being, environmental sustainability, and long-term resilience. Designed to support the priorities of the G20, the initiative brings together leaders from business, think tanks, academia, finance, and civil society to explore how markets and institutions can better serve people and planet.

Our work focuses on enabling businesses to become drivers of inclusive prosperity through:

• New metrics for measuring long-term value creation

• Governance models that strengthen accountability and resilience

• Policies that incentivize sustainable and equitable growth

• Financial systems that reward innovation with societal impact

• International cooperation on responsible business transformation.

The future of business performance is not only about what economies produce, but about the outcomes they create for societies, communities, and future generations.