Rethinking Business Performance
Advancing Prosperity Beyond Profit
Global challenges are reshaping the foundations of economic success. Climate instability, technological disruption, widening inequality, geopolitical fragmentation, and declining public trust are exposing the limits of traditional models of business performance centred solely on short-term financial returns.
To build resilient and flourishing societies, business performance must be redefined.
Our work on ‘Rethinking Business Performance’ is dedicated to developing practical, research-based frameworks that align economic value creation with social well-being, environmental sustainability, and long-term resilience. Designed to support the priorities of the G20, the initiative brings together leaders from business, think tanks, academia, finance, and civil society to explore how markets and institutions can better serve people and planet.
Our work focuses on enabling businesses to become drivers of inclusive prosperity through:
New metrics for measuring long-term value creation
Governance models that strengthen accountability and resilience
Policies that incentivize sustainable and equitable growth
Financial systems that reward innovation with societal impact
International cooperation on responsible business transformation.
The future of business performance is not only about what economies produce, but about the outcomes they create for societies, communities, and future generations.
Our Working Group
Co-Chairs
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Colin Mayer is Emeritus Professor of Management Studies at the Blavatnik School of Government and Saïd Business School at the University of Oxford.
He is an Emeritus Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College, Oxford and St Anne’s College, Oxford. He is a Fellow of the British Academy, the Centre for Economic Policy Research, and the European Corporate Governance Institute.
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Natasha Santos is a global leader in agriculture, food, and life sciences with over 20 years of experience driving sustainable transformation. As Head of Sustainability & Strategic Engagement at Bayer Crop Science, she leads efforts to scale regenerative agriculture, strengthen farmer resilience, and create shared value across the food system. A passionate advocate for collaboration, Natasha works with governments, NGOs, academia, and industry to turn sustainability ambition into action—empowering farmers and advancing global climate and nature goals.
She serves as Vice Chair of the Business at OECD Food and Agriculture Committee, member of the Taskforce on Nature-related Financial Disclosures (TNFD), and Senior Advisor to the World Economic Forum’s Champions for Nature Network. She is also part of the Global Future Council on Innovative Financing for Nature and Climate (2025–2026).
Latest work
BLOG
Redirecting Business Performance
What governance and policy framework will align financial profit of business with environmental sustainability and social flourishing?